Neiman Marcus to Celebrate Gideon Lewin Book About Working With Richard Avedon and Joanna Mastroianni’s Sixties-inspired Spring Collection

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Neiman Marcus to Celebrate Gideon Lewin Book About Working With Richard Avedon and Joanna Mastroianni’s Sixties-inspired Spring Collection
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Neiman Marcus will celebrate Gideon Lewin's book about working Wwth Richard Avedon and Joanna Mastroianni’s Sixties-inspired spring collection.

Neiman Marcus has enlisted photographer Gideon Lewin and his life partner Joanna Mastroianni for a double-barreled event Thursday at its Dallas flagship.

Widely recognized for his portraits and fashion photography, Avedon was “intense, a workaholic, totally dedicated to his photography — working 24 hours a day basically.” Lewin said the book is about “the human being — the lighter side of him.” Numerous images show an eagle-eyed Avedon on set, but there are also more relaxed moments caught on film such as Avedon jumping for joy in Japan.

Lewin spent seven to 10 years trying to complete his “Avedon” book, which was held up due to numerous changes, litigation with the Richard Avedon Foundation that was eventually settled out of court and switching publishers. Moving forward, Lewin said, “The book is finally out. It’s very positive and that’s where I’m going with it.”

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