Needham upgrades Netflix, sets $700 price target on future AI benefits

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Needham upgrades Netflix, sets $700 price target on future AI benefits
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Don't overlook Netflix's stake in the artificial intelligence race, according to Needham.

Don't overlook Netflix's future stake in the artificial intelligence race, according to Needham. Analyst Laura Martin upgraded the streaming stock to buy from hold, saying that its "tech-first culture" makes it one of the best positioned streamers to benefit from the transition to AI.

mountain Shares this year Martin also lifted the firm's price target to $700 a share, suggesting that shares can rally another 15% from Thursday's close. Shares have rallied 25% year to date. Along with the revenue upside opportunities from AI, advertising and price hikes, Martin also sees resilient content spending and share repurchases to power free cash flow growth and boost return on invested capital. Martin was a longtime Netflix skeptic.

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