Totokaelo and Need Supply are closing. No specified timeline has been announced, and their regularly scheduled end-of-season sales are continuing apace
Shop no more. Photo: Totokaelo, Need Supply Co. Totokaelo and Need Supply, sister retailers/e-tailers under the NSTO banner, are closing, multiple sources told the Cut, casualties of a challenging retail environment and the ongoing impact of the COVID-19 pandemic. Staff were informed in a companywide call last week.
Need Supply is the larger business, which began as a Richmond, Virginia, shop and grew into a significant web operation selling designer fashion and its own house label, as well as many brands and items at the more affordable contemporary price point. Totokaelo, by contrast, focused on designer labels. Like Need, it grew from a single regional boutique, in Seattle, into a profitable e-commerce player and, eventually, added a big, ambitious Manhattan flagship in 2015.
Nevertheless, Totokaelo continued to grow, adding its own label, Totokaelo Archive, and expanding categories like home goods, jumping from its original, multistory Crosby Street flagship to a “residency” in the historic former Germania Bank Building on Spring Street, a graffiti-covered New York curiosity for years , and then back to a separate space on Crosby.
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