According to new research, 45% of men are cutting their hair at home, and 21% of women are doing the same.
45% percent of men are cutting their hair at home, according to research firm Attest."Men are getting more haircuts themselves because it's cheaper, they can, and they've learned how over the last two years," said Jeremy King, CEO of Attest."I could get some clippers for about $20 from Amazon, which is already about $10 than one haircut," King said."That lasted me for five haircuts during lockdown at various times.
"The last few years have given us these tectonic shifts in consumption behavior," King said."People tend to have a limited amount of time and a limited number of slots where they can think about beauty and grooming products."Researchers say there is a group of people, mostly millennial men and women, who are spending more than $100 a month on beauty products."These groups are throwing off worries about higher prices, economic uncertainty and inflation," King said.
Sustainability experts warn that some deceptive marketers are already using these tactics to"greenwash" their products. Some ingredients to avoid, according to conservationists, include sulfates and triclosan, which are sometimes found in toothpaste or body wash.
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