On the personnel side, the share of BIPOC staff at the public broadcaster rose to 44 percent, a five-year high.
Rideback Rise Adds Producer Tracey Bing as Head of Content and Veteran Philanthropy Advisor Sabrina Pourmand as Executive Director
PBS has also tracked the race/ethnicity and gender demographics of its hiring, promotion and exits, which all reached six-year highs in fiscal year 2022. Among the 147 newest employees, 73 percent are women and 48 percent are BIPOC. Women comprised nearly two-thirds of the 69 promotions and 53 percent of the 95 exits, while 35 percent of last year’s promoted employees and 36 percent of departures were BIPOC.
In terms of content, 58 percent of documentary programming in the last fiscal year either featured BIPOC talent, was produced by BIPOC creators or explored what PBS calls “diversity-related topics,” which it defines as “diverse” history, current events or protagonists. Among the 554 documentary hours aired in primetime, 155 were executive produced, produced, directed or written by BIPOC creators.
As with many other media companies, the digital platforms skewed more diverse. Of the 25 PBS Digital Studios series released last fiscal year, 68 percent were led by BIPOC creators and 73 percent featured BIPOC talent. Half of PBS DS hosts identify as BIPOC. PBS’ reach among children remains a point of pride for the public broadcaster. According to Nielsen, its stations reach more Hispanic, Black and Asian American children aged 2-8 than any other children’s TV network, and 44 percent of all children in low-income households. PBS Kids is also working to make its programming more accessible, with 37 percent of its episodes featuring Spanish captions or secondary audio and 82 percent of its episodes offering descriptive audio.
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