Cord cutting is on the rise in the U.S. and the trend isn't about to change, according to eMarketer. The market research company reported Tuesday that nearly 25% of households will ditch traditional television by 2022.
This year, around 19% of households have cut the cord with cable.Kris Ubach adn Quim Roser | Getty ImagesThe market research company reported Tuesday that nearly 25% of households will ditch traditional television by 2022.
"As programming costs continue to rise, cable, satellite and telco operators are finding it difficult to turn a profit on some TV subscriptions," Eric Haggstrom, an eMarketer forecasting analyst, said. "Their answer has been to raise prices across the board, and it seems that they are willing to lose customers rather than retain them with unprofitable deals."
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