Duke head coach Mike Krzyzewski's farewell tour and Gonzaga are driving the increases.
Duke head coach Mike Krzyzewski speaks at a news conference for the NCAA men's college basketball tournament in San Francisco, Wednesday, March 23, 2022. Duke faces Texas Tech in a Sweet 16 game on Thursday.
Duke and Gonzaga are driving up ticket prices for the West Regional, Lawrence said. Duke head coach Mike Krzyzewski will retire after the tournament to conclude his 42nd season, while Gonzaga came into the tournament as the No. 1 overall seed. The East Region is seeing similar increases, with ticket prices up nearly 80%. It appears the University of North Carolina and 15th-seeded St. Peter's, the Cinderella story of the tourney, are the main draws, Lawrence said. Prices in the Midwest are flat, while South Regional prices are down 30%, he said.
Both Thursday games will be shown on CBS, with Gonzaga-Arkansas at 4:09 p.m. PT, and Duke-Texas Tech at 6:39 p.m. PT.
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