As NBCUniversal starts its summer movie nights across its linear and digital portfolio, it has launched a partnership with Target and producer Will Packer that aims to spotlight BIPOC creators. The…
. and. It will feature shorts by three emerging Black filmmakers, Addison Wright, Ewurakua Dawson-Amoah, and Kristian King.
The trio of shorts will play during movie nights on Bravo, Syfy and USA as well as digital properties like the NBC One App, Rotten Tomatoes, and Fandango Movieclips; and on streaming service Peacock. On the cable networks, commercial time during the movie airings will be reduced by 25 to 35 minutes, NBCU said.New Hollywood Podcast: 'In The Heights' Star Anthony Ramos Is Set To Soar As Hollywood's New Leading Man
In addition to the unprecedented airtime, filmmakers will get the chance to work alongside NBCU creative executives to develop a TV pilot script. With a grant from Target, Packer will also continue to mentor the filmmakers. Miguel Rodriguez, SVP, Production Operations, Creative Partnerships, Advertising & Partnerships and Steven Rummer, SVP, Strategy and Creative Partnerships, Advertising & Partnerships, detailed the initiative in a blog post.
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