NBC is previewing Peacock three months ahead of its national rollout
. And WarnerMedia will debut HBO Max in May. They’re all chasing their slice of the subscription video market, which is dominated by Netflix and its 167 million global subscribers.
“Delivering Peacock, a quality ad-supported streaming platform that is free, is arguably more relevant now,” said Strauss. “Nothing’s more affordable than free.” NBCU top brass plan to build awareness around Peacock between the April preview and the July wide launch. But the pandemic has caused a big shift in their strategy. Now that the Tokyo Olympics have been pushed to 2021, they’ve lost a major promotional vehicle. And some original programming that was supposed to be completed in time for the July launch — including the dramastarring Jamie Dornan and Alec Baldwin — has also been delayed due to Hollywood’s production shutdown.
Strauss added that the company is also exploring opportunities to develop new programming that can be completed while people shelter in place. In particular, he noted, NBC would look to work with talent who may have new availability in their schedules while they wait for their normal work to resume.
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