What’s NBC nowadays?
Even before the ongoing writers strike scrambled the network’s fall schedule, its identity — historically quite strong as a place for chewy, grown-up dramas and chic, cerebral sitcoms — had seemed hazy. Promising comedies, the sort that might have grown to fulfill the role recently played by “30 Rock” or “Superstore,” got unceremoniously booted from the air after barely a chance to thrive; new dramas, from “Ordinary Joe” to “The Thing About Pam,” seemed painfully undistinguished.
, a career TV executive previously known for her work at Warner Bros. Television, is just latest bit of media industry consolidation, it’s also a moment to observe that the legacy network and its corporate siblings have struggled to find a way forward. In the years since Rovner came into the job in 2020, there have been limited bright spots — the “Night Court” revival on NBC, “Poker Face” on streamer.
Last month, for instance, NBC canceled “Grand Crew” and “American Auto” after a respective 20 and 23 episodes. Both felt squarely in the wheelhouse of what the network had done successfully in the past; “Grand Crew” was a loose friends-hanging-out show, while “American Auto” was created by Justin Spitzer, who’d previously brought the network the successful workplace comedy “Superstore.
Even by the standards of the churn-and-burn TV landscape of the 2020s, NBC and Peacock audiences were particularly trained not to get too accustomed to any one show. And, much as NBC’s identity seemed to flag and fade as the 2020s have worn on, Peacock has yet to make the particular case for itself beyond its unique identity as the home of the Olympics .
With “Bupkis” and “Mrs. Davis,” both released this spring, Peacock gave creative forces notably long leashes. But the story of Peacock’s public perception, at least for a while, may have been written. So too may be NBC’s. It’s where many viewers turn the dial for morning news, or — in normal times — late night, and “Saturday Night Live.” But even at this dire moment, other networks have managed to find hits, from ABC’s “Abbott Elementary” to CBS’ “Ghosts.
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