Peacock, another streaming service, lets subscribers pay not with money but with their time, by watching ads
. So viewers may barely blink their square eyes at the news that yet another streamer, Peacock, hatched on July 15th. And unlike its rivals, this bird is free.
It needs to be, for it is late to the party. The average American household paid for three streaming services last year and has taken on a fourth since the pandemic hit, reckons Deloitte, a consultancy. In a recession few want a fifth. So Peacock, launched byUniversal, part of Comcast, a cable provider, is letting them pay not with money but with their time, by watching ads.and film, from “Psycho” to “30 Rock”, or 20,000 on a paid, “premium” plan.
Yet advertising-supported streaming may be worth pursuing. Two-thirds of Americans say they would prefer a wholly or partly ad-supported service to a subscription one, finds Deloitte. Seven out of ten customers of Hulu, owned by Disney, opt for its cheaper, ad-supported plan. Advertisers are also keen, as cablebleeds viewers, and appearing next to user-generated content on sites like YouTube poses a reputational risk.
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