NBC News hasn’t shot a segment on film in more than 40 years, but since the format is surging in popularity, the network decided to bring it back.
hasn’t shot a segment on film in more than 40 years, but since the format is surging in popularity, the network decided to bring it back for one story.Gadi Schwartz discusses the topic of vintage analog photography and its growing popularity among young people, namely Generation Z .
“It’s probably one of the best moments you can have as a human being,” Kummerfeldt tells Schwarts, referring to film photography. A local shop in Los Angeles reports that demand for film had tripled during the pandemic and the demand for vintage cameras has followed suit. In fact, not only has demand gone up, but so has value. Cameras that were selling for $160 two years ago now can be found for $299.since it was unable to keep up with the current demand.
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