NBC’s Exec Shuffle Is Only the Latest Shift as Legacy Companies Turn to Streaming

In a surprise move early Oct. 7, NBC­Universal outlined a major executive shuffle from on high, just nine short months after a separate shake-up of top brass at the broadcast and cable giant. But i…

NBC

The most notable shift prompting industry curiosity: NBCUniversal parent company Comcast has parachuted in exec Matt Strauss to essentially take Hammer’s place as the new chairman of, giving him additional oversight of digital enterprises. The newest member of the NBCU family most recently served as executive vice president of Comcast’s Xfinity services, heading strategy and development for pay-TV distributor Xfinity TV as well as its internet, home and voice products and services.

“The team at Peacock has done a fantastic job building a solid foundation for a competitive direct-to-consumer offering,” Strauss tells. “With great content, a strong brand and the best team in the industry, we’re well positioned for success. I can’t wait to get started.” In the old world order, major media companies maintained silos to preserve culture and independence, says Moffett. But reorganization seems inevitable as these multipronged entities centralize their operations.

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