Most streaming services are built to hedge against cord cutting, but NBC Universal is purposefully making its service unappealing for those that cancel cable.
's DirecTV Now, assuming partnership deals are struck, according to people familiar with the matter.
CNBC has also learned that the free version of service for pay-tv subscribers will include live linear channels, same-season episodes and past-season episodes. Customers will be able to watch NBC programming anywhere, on any device, independent of their cable provider's footprint.
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