NBCUniversal’s bet on the Olympics paid off in Paris this summer, for the company as a whole, but also its streaming platform Peacock.
It appears to have paid off as more than 30 million viewers tuned in across NBC's TV and streaming platforms.
Storms noted there were factors at play in those last two Olympic Games that were largely out of NBCUniversal's control. The company also began marketing the Olympics much earlier this time around, employing various parts of NBCUniversal to get the word out, from news programs and talk shows, to various forms of advertising, Storms said.
The company used its own talent more strategically in 2024, executives said. Besides airing promos for content, NBC A-listers were integrated into the events themselves, co-hosting and reporting from the sidelines. Fan favorite Snoop Dogg, a special correspondent for NBC Olympics,and drew more eyes to the live events. And, his stand-out presence in Paris helped promote his upcoming role with NBC's"The Voice" this fall.
The"Wicked" actors also voiced a promotional piece for U.S. gymnastics powerhouse Simone Biles, and an exclusive clip of the film was aired during the"Today" show from Paris. NBC said among moviegoers,"'Wicked' gained ground across measures during the Olympics, doubling our level of top of mind awareness, and increasing total awareness," according to polling.Arguably no NBC property shined brighter during the Olympics than streaming platform, Peacock.
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