NBA stars D’Angelo Russell, Kyle Kuzma and Jalen Green celebrate their David Yurman partnership.
brand toasted its new men’s campaign with global ambassadors and professional basketball players D’Angelo Russell of the L.A. Lakers, Kyle Kuzma of the Washington Wizards and Jalen Green of the Houston Rockets.
The party brought out a mixed crowd across entertainment and sports. There were singers Victoria Monet and Teyana Taylor; “Outer Banks” actors Chase Stokes and Drew Starkey; actress Draya Michele; basketball players Paul George of the L.A.
“We wanted to find partners that men look to as style icons,” Carolyn Dawkins, chief marketing officer at David Yurman,. “For women, they have so many different style icons that they look to whether it is influencers or celebrities. Men are different in terms of who they look to. The NBA has consistently risen out of the ranks to be the style sport.
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