NBA Star Damian Lillard Fuses Music With Basketball for New Oakley Eyewear Campaign

Damian Lillard and Oakley unveil the second iteration of his Signature Series Latch Panel, featuring an original spoken word track by Lillard.

has introduced the second iteration of his Signature Series Latch Panel. As an Oakley ambassador, Lillard has played an active role in shaping the design of the release, which captures his dual influence as both a basketball player and a recording artist.The launch is supported by a campaign featuring an original spoken word track by Lillard, who records music under the name Dame D.O.L.L.A. The piece centers on themes of community, resilience and the foundational support that drives his journey.

”features a full-rim, gray-ink frame enhanced with gunmetal deco plates and satin chrome ellipse logos. The details, inspired by the aesthetic of a retro microphone and the sleek finish of a vinyl record, reflect the synergy of Lillard’s on-court and in-studio pursuits. The monochromatic design delivers a clean, streamlined look that aligns with both athletic and casual settings.also includes Oakley’s signature Prizm Lens Technology, designed to enhance color and contrast. A unique Dame D.O.L.L.

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