The production company is launching a 'Wheelhouse Sports' label as it pursues deals for sports-adjacent content.
star Anthony Edwards is making a major push into unscripted TV, with his production venture Three-Fifths Media inking a deal with. He launched Three-Fifths Media in 2019 with his partner and business manager Justin Holland.
“I love the business we’re building and the content we’re creating, and this partnership with Wheelhouse will help us take a big step forward that we’re really excited about,” Edwards said in a statement.“We couldn’t ask for a better partner than Wheelhouse,” Holland added.
Wheelhouse is also using the deal to kickstart a Wheelhouse Sports label, which it will grow to fill a growing demand for sports-adjacent content from streaming services and TV channels. Wheelhouse already producesfor Netflix, which touches on the world of sports, among other programming. “We love that in working with Anthony, Justin and Three-Fifths, this partnership can leverage creative driven by Anthony’s electric personality and ambition,” Montgomery said. “It’s a great recipe for breakthrough content.”earlier this year from Alignment Growth, the firm founded by former Time Warner CEO Jeff Bewkes and former Warner Bros. Entertainment chief Kevin Tsujihara.Privacy Policy
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