The Warriors’ new division will produce documentaries on former NBA players and will release a single featuring K-pop star BamBam.
"It's a story that needs to be told," Kelly said of one of the films.
"Content is king," he said."Whether you're talking about content in the form of games, whether you're talking about content in the form of music, in the form of films – the ability to generate content that speaks to people will always be central." But GSE won't be able to create documentaries featuring the Warriors' biggest star, Stephen Curry – at least not yet. Language in the NBA's collective bargaining agreement restricts the team from licensing additional content around active NBA players, according to Kelly."We want to tell some Warriors stories, and we think we're well-positioned to be able to tell those stories, but we're not limiting ourselves to Warriors stories," Kelly said.
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