NBA rebrands, redesigns its MVP award as Michael Jordan Trophy

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NBA rebrands, redesigns its MVP award as Michael Jordan Trophy
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The NBA has named its MVP trophy after former Chicago Bulls great Michael Jordan., the league announced Tuesday.

"You are simply the standard," Stern said that night in 1992, "by which basketball excellence is measured."The NBA MVP award has been renamed The Michael Jordan Trophy, the league announced Tuesday. Jordan is a five-time MVP so he has five trophies named for Maurice Podoloff - the league's first commissioner. But after six decades of the award bearing Podoloff's name, the NBA decided the time was right to rebrand.

The league has rebranded almost all its trophies in the last two seasons, even adding some new ones. As part of Tuesday's announcement, the league revealed that The Jerry West Award is being introduced and will be given to the NBA Clutch Player of the Year - which, like almost all other league awards, will be voted on by a media panel. NBA coaches will nominate players for the clutch award.

It became evident last week that something was changing about the MVP trophy when the NBA said Podoloff's name was going onto a new prize -- a trophy that will go to the team with the best regular season record. Jordan was involved at every step of the design process, Smith said. The final product was a bronze trophy depicting a player "breaking out of a rock to reach for the ultimate rock - a crystal basketball," the league said. The trophy becomes more refined closer to the top, meant to show how hard work leads to something more polished and finally something great.

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