China's Supreme Court has ruled in favour of basketball legend Michael Jordan in a long-running trademark dispute, ending an eight-year legal ...
Share this contentBEIJING: China's Supreme Court has ruled in favour of basketball legend Michael Jordan in a long-running trademark dispute, ending an eight-year legal battle with a Chinese sportswear firm that illegally used his name.
The retired Chicago Bulls player and six-time NBA championship winner has a huge following in China, a country that has legions of avid basketball fans.The Supreme Court decision overturns two previous verdicts in favour of the Chinese firm.However, it still allows the firm to continue using its logo of a silhouetted basketball player - which has similarities with the"Jumpman" logo used by Nike to promote its"Air Jordan" line of sports shoes.
In 2016, Jordan won the right to his name in Chinese characters, but the Supreme Court upheld the firm's right to use its trademark"Qiaodan" in Romanised English. In 2017, the sportswear brand New Balance was awarded US$1.5 million in copyright damages by a Chinese court over its famous"N" logo, which was illegally copied by a local sports shoe firm.
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