Should the Orlando Magic consider drafting Duke superstar Jared McCain, or is his massive social media following something that should be viewed as an off court distraction?
ORLANDO— It's a new era in Orlando, headlined by 21-year-old All-Star Paolo Banchero and his fellow up-and-coming stars Franz Wagner and Jalen Suggs, who are both 22.
Banchero is a former No. 1 overall pick, Rookie of the Year, and NBA All-Star, but he lags behind McCain in social media star power. McCain's current NIL valuation is $1.2 million. He is one of the top individual brands in college athletics, with 2.8 million followers on TikTok and 137.4 million likes for his content, plus 1.1 million followers on Instagram.
McCain has deals with major companies such as SKIMS, and TikTok dances and attracted attention during the 2024 NCAA Tournament for his painted nails. In McCain’s one season at Duke, he averaged 14.3 points per game while shooting 46.2 percent from the field, 88.5 percent from the free throw line, and 41.1 percent from three on 5.8 attempts per game, as well as five rebounds, 1.9 assists, and 1.1 steals.
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