Defining the News
New York—The National Basketball Association on Tuesday announced the global premiere of “THE HEIST,” the league’s brand campaign celebrating the inaugural NBA In-Season Tournament, which tips off on Friday, Nov. 3.
“THE HEIST showcases the NBA’s newest annual tradition to fans through a fun and familiar story arc,” said NBA Chief Marketing Officer Tammy Henault. As Anthony Davis sits at a blackjack table, he flips a three-of-clubs card toward the In-Season Tournament bracket – a nod to the Lakers forward’s jersey number.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Kim Kardashian’s Skims becomes the official underwear partner of the NBA“Together, Skims and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive,” the reality TV star said.
Read more »
NBA: Jokic triple-double as Nuggets stay perfectThe Denver Nuggets extended their unbeaten start to the season with a 110-102 victory over the Utah Jazz on Monday.
Read more »
NBA: 76ers trade James Harden to Clippers -- reportJames Harden will now be heading back home to Los Angeles.
Read more »
Kim Kardashian's SKIMS now official underwear of NBA, WNBA, USA BasketballThe SKIMS fashion brand of television personality Kim Kardashian is now the official underwear partner of the NBA, WNBA, and USA Basketball.
Read more »
Next NBA media rights deal already subject of speculationThe NBA will have its own version of March Madness this season. It won't take place on the court or feature a matchup between LeBron James and Joel Embiid. Instead, it will set the framework for how fans will be able to watch their favorite teams and players in future seasons.
Read more »
NBA: Embiid scores 35 as 76ers beat PortlandJoel Embiid unleashed a dominant performance on Sunday in Philadelphia's 126-98 rout of Portland.
Read more »