The NBA already has Kevin Durant and Stephen Curry. Now it’s ready to work with Issa Rae. The producer and actor isn’t picking up a ball to play against the Nets, the Jazz or the Golden…
The NBA already has Kevin Durant and Stephen Curry. Now it’s ready to work with Issa Rae.
Rae is the center of a new NBA campaign that aims to remind fans where basketball left off earlier this year and build new appetites for the restart of the season. The NBA in March suspended its season after a Utah Jazz player tested positive for coronavirus. Since that time, the NBA, like other sports leagues, has had to ponder alternative plans, health policies and player concerns as it tries to navigate new play.
In the first spot of four that will be used in the effort, Rae appears in an empty arena, discussing some of the many changes the world has been through in recent months. “A lot has been going on….a lot,” she says. The ad then utilizes some of the most memorable scenes of action from 2020’s games, while Rae appears in the midst of fans and even on the court in the middle of some action. “It’s all back – but with a slight twist,” she says.
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