Jason Crawforth is the Founder and CEO of Swear.com, a company working to restore confidence in digital media authenticity. Read Jason Crawforth's full executive profile here.
Technological advancements are rapidly reshaping our world at a pace most of us are still grasping. With the flywheel of tech has come the rise of deepfakes, presenting a challenge to society, including businesses. The U.S. Department of Homeland Security has warned in athat “deepfakes and the misuse of synthetic content pose a clear, present, and evolving threat to the public across national security, law enforcement, financial, and societal domains.
Businesses of all sizes need to have comprehensive training programs for employees to recognize and respond to deepfake threats. You should host regular workshops and meetings to keep staff updated on the latest deepfake technology developments and ensure they’re actively using cybersecurity measures. There are also free resources withThe rise of deepfakes demands our attention.
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