This article presents a framework developed by researchers at Colorado State University to help organizations determine the effectiveness of their corporate purpose initiatives. In a volatile environment marked by public criticism, boycotts, and investor skepticism, the framework offers guidance on when to abandon, adjust, or sustain purpose initiatives based on their long-term value. It also highlights common pitfalls and suggests strategies for creating and sustaining purpose initiatives aligned with core values.
A new framework to help you to determine whether initiatives should be abandoned, need adjustment, or are driving lasting value.
Public criticism, customer boycotts, political controversies, and investor skepticism have created a volatile environment for organizations navigating corporate purpose initiatives. For many, the question is no longer whether purpose is important — it’s when, how, and even if their organization should pursue it.
Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, and California Management Review.Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Operations Management, Academy of Management Reviewis the Dr. Ajay Menon Professor in Business and Associate Professor of Marketing at Colorado State University.
Marketing Science, Journal of Marketing, Journal of the Academy of Marketing Science, Harvard Business Review, MIT Sloan Management Review, and California Management Review
CORPORATE PURPOSE EVALUATION FRAMEWORK SUSTAINABILITY STRATEGIC MANAGEMENT SOCIAL IMPACT
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