Nautilus Is Too Pumped Up

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The at-home fitness boom has helped Nautilus rise by 830% so far this year. But now it’s looking too pumped up. Spencerjakab explains why a Nautilus short is his pick for 2020. WSJWhatsNow

The rapid transformation of Nautilus Inc.’s fortunes resembles the scrawny character in those vintage fitness ads—from getting sand kicked in his face to having a physique that draws admiring glances.

Last summer not a single analyst tracked by FactSet had the equivalent of a “buy” rating on the exercise-equipment manufacturer’s stock. This year the Covid crisis, and no small level of exertion by management to fix its supply chain, have turned the company around. While Peloton Interactive Inc. gets most of the headlines in...

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