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Some of X/Twitter’s former top advertisers, including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform in 2024, albeit at significantly reduced rates compared to previous years.on X in November 2023 due to concerns over their ads appearing alongside antisemitic content and “hate speech,” several major advertisers have returned to the platform in 2024.
Despite the return of some major advertisers, X’s ad revenue has suffered a significant decline. The platform generated $1.8 billion in ad revenue through Q3 2024, a 29 percent year-over-year decrease from $2.5 billion in the same period last year, as reported by MediaRadar.
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