Amanda Kooser is a New Mexico-based journalist who covers quirky and unusual science stories. She’s explored a mushroom growing on a frog, perfume for dogs and strange rocks on Mars. As a freelance writer, Kooser has delved into gadgets, geek culture, public schools, weird foods, transatlantic travel, broadband and Route 66.
There are several ways you can respond to bad reviews. You can try to learn from them. You can ignore them. Or you can embrace them and turn them into a positive. That’s what Mammoth Cave National Park in Kentucky did when it landed on a list of “most disappointing U.S. tourist attractions.” Mammoth Cave posted a playfulon August 23 that reframed the conversation.
Mammoth Cave was officially established as a national park in 1941 and was discovered to be the world’s longest cave system in 1972. The total known length of the cave system to date is 426 miles. Over 650,000 visitors enjoyed the park last year. “While we think the world’s longest cave system and over 4,000 years of human history is AMAZING, others find that the cave is ‘very dark’ and there is ‘nothing cool’ here to see,” park staff wrote.
The post came from the park’s communications team. “We saw the article and thought that the best response would be to lean into the ‘designation’ and have a little fun with it,” says Mammoth Cave public information officer Molly Schroer. Schroer was surprised by the tremendous reaction to the post. “People have not only come to the defense of Mammoth Cave, but many have also shared their memories of their own visits over the years, which we love to see,” she says.
Schroer says there are many compelling reasons to visit Mammoth Cave, including the geological formations and the chance to experience total darkness. “We also surprise people because we are not just a cave park,” she says. “We have over 80 miles of hiking, biking, horseback riding and canoe/kayak trails for people that might not be that into caves.” Schroer recommends using theto make reservations for cave tours before visiting. Tours can sell out. Book early and you won’t be disappointed.
National Park Service Kentucky
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