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“Today, Mayor Muriel Bowser and the National Cherry Blossom Festival released new attendee data that highlights the success of the 2024 Festival and its economic and tourism impact on Washington, DC and the surrounding area.
The 2024 National Cherry Blossom Festival drew 1.6 million attendees to Washington, DC and its surrounding areas, eclipsing the pre-pandemic 2019 estimate of 1.5 million attendees.with the average length of stay being 3.9 days. Notably, 58% of visitors stayed within DC and of those, 77% stayed in hotels.
“The Festival team is committed to planning and executing a world-class celebration that is not only a hallmark occasion on the D.C. tourism calendar, but also a core economic driver for the region,” said Diana Mayhew, National Cherry Blossom Festival president and CEO. “We are proud to be one of the world’s greatest celebrations of spring, driving D.C.’s brand as the nation’s springtime destination.
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