Napster’s new bosses — a virtual reality streaming company — want to build a new kind of music giant
MelodyVR is one of the more prominent companies in the burgeoning livestreaming ecosystem. It's aired concert for acts including Post Malone, John Legend, and Khalid, and through the Covid-19 pandemic.Napster, the company that cultivated an era of music piracy and pushed the music industry into the digital era before becoming a paid streaming service, is once again entering a new era.
“We want to give consumers what we think is a really differentiated offering with music content — whether that’s a live show or an album,” MelodyVR CEO Anthony Matchett tells“We want to put all that in one place. For a long time we thought it’d be wonderful if, alongside an artist’s concert or, we could deliver you a playlist of the album. That’s just one offering we can give with it.”
MelodyVR is one of the more prominent companies in the burgeoning livestreaming ecosystem. It’s aired concert for acts including Post Malone, John Legend, and Khalid, and through the Covid-19 pandemic, it’s seeing a surge in interest from artists and fans unable to attend shows.
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