Napa Valley seeing terrific grape harvests, but demand for wine may be plateauing

The Napa Valley wine industry produced nearly $1 billion worth of wine grapes in 2023, but the industry is changing and demand may be plateauing.

The Napa Valley wine industry produced nearly $1 billion worth of wine grapes in 2023, but the industry is changing and demand may be plateauing — possibly even dropping.'You know, if you had the patience, you could almost watch these tendrils grow,' laughed Tom Davies, President of V. Sattui Winery. 'On a sunny day like today, this might grow over an inch or more.'Davies is keeping an eye on the V.

'But not everyone in the industry is faring as well.'It's tough,' Lodi Winemaker Garret Schaefer said earlier this year. 'It's a really, really, really, really tough decision to pull out grape vines.'Winemakers in Lodi, pulling vines from the ground, reflect an industry that has hit a pocket of uncertainty. After decades of steady growth, wine consumption has plateaued, or even started to decline by some measures.

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