Nancy Meyers’s ’80s Rom-Com ‘Baby Boom’ Predicted the Artisan Food Boom of the Aughts

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Nancy Meyers’s ’80s Rom-Com ‘Baby Boom’ Predicted the Artisan Food Boom of the Aughts
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The ’80s rom-com 'Baby Boom' is Nancy Meyers’s artisan food fantasy

, Keaton’s character, J.C. Wiatt, has “a corner office at the corner of 58th and Park” and makes six figures a year as some kind of consultant at a firm that also employs James Spader. She and her live-in lover co-own their co-op, collect African art, and have “separate but equal” IRA accounts. “One would take it for granted,” we’re told, “that a woman like this has it all.” But when the baby arrives out of nowhere , everything changes. J.C. is late for work and often distracted.

And so 56 minutes into the film, J.C. packs up the baby and moves to a 200-year-old Vermont estate she buys sight unseen. It has a pond, a barn, and fruit orchards, and it’s falling apart. But as J.C. frets about money and her total lack of personal life, she also starts making applesauce from the fruit in her orchards — “it gives me something to do while it snows,” she explains to a friend. J.C. makes so much of it that she soon starts selling it to the local general store.

Success happens quickly, and in the form of a montage: After being turned down by a few store owners, J.C. begins selling the applesauce from a table in the town square. We see money change hands, and then a whole Country Baby catalog, and then boxes stamped with “Made in Vermont” shipped across the country.

But despite the promise of riches and vindication , J.C. decides not to sell. “I’m not the tiger lady anymore. There’s a crib in my office and a mobile over my desk and I really like that,” she tells the conference room full of men. “I don’t want to have to make those sacrifices and the bottom line is nobody should have to.” So back to Vermont and the baby and Sam Shepard she goes, accompanied by a blousy, saxophone-heavy soundtrack.

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