Glasses made three collections with Lauren's Artist in Residence program released from December 2023 through August 2024.
the seventh generation weaver from Rock Point, Ariz., on the Navajo Nation, and David Lauren, chief branding and innovation officer atThat was clearly on display at the WWD Apparel and Retail CEO Summit, where Booth Moore, WWD’s executive editor, interviewed them about their partnership that’s part of theMelania Trump Often Gets Snubbed by American Designers but Her Stylist Keeps Shopping
“I think what was so great about this entire collaboration was there really were no ground rules. We’re all simply figuring it out together, and that’s where the true authenticity of it was really built,” the 27-year-old weaver said. “And being able to say, ‘Oh, I see this color story, I want to tell a story in neutral colors,’ and basing them off of weavings I’ve done with hand-spun undyed natural wool.
He said they wanted to make it about her culture and so they went to where she lived. “We went to meet some of people that she worked with. And I think that was because we wanted people to see what we were seeing. Really, this is about us learning. We went on this asso we can get educated and inspired and learn about culture and share with the community that’s out there.”
Lauren feels strongly that the collections will sell. “We think it will sell, if we believe in it, the consumer will believe in it,” he said. “Fashion is about passion and when people feel our passion, I think there’s something contagious about that. I think when you love something so much and when you capture that, people respond to it. It wasn’t about being trendy or something buzzy. I think people needed something that was real.
There’s now a team of experts at Lauren that is reviewing culture that the company might be referencing and there’s an annotation on where it’s coming from.She said that when you work on three collections with “an amazing company like Ralph Lauren, you feel so inspired.”
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