The NAACP launched its 'Out of Bounds' campaign calling on black athletes and fans to boycott public universities across eight Southern states.
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The organization launched its"Out of Bounds" campaign Tuesday. It calls on Black athletes, recruits, families, fans, alumni and consumers to withhold athletic and financial support from public universities in states it accuses of weakening black voting representation after the Supreme Court’sThe NAACP has launched its"Out of Bounds" campaign, calling on Black athletes and fans to withhold support from certain public universities, particularly in the SEC and ACC.
The NAACP said the campaign is aimed at flagship public athletic programs generating more than $100 million in annual revenue and continuing to recruit Black athletes while their state governments, in the group’s view,"dismantle the political power of Black communities.
" "The same power that built these programs can be redirected. And it will be," NAACP president and CEO Derrick Johnson said in the release. The campaign’s primary ask is for top football and basketball recruits to withhold commitments from targeted programs until those states"restore fair congressional maps and meaningful Black representation.
" The NAACP is also asking current college athletes to consider the transfer portal and use their name, image and likeness platforms to elevate voting rights. Fans, alumni and donors are being asked to stop buying tickets, merchandise and licensed apparel from targeted programs and redirect that money to historically Black colleges and universities .due to Black America" is openly encouraging young Black men to potentially sacrifice their futures to advance a political agenda.
Seems counterintuitive.that the Congressional Black Caucus sent a letter to SEC Commissioner Greg Sankey, ACC Commissioner Jim Phillips and NCAA President Charlie Baker. The letter threatened to oppose federal athlete-contract legislation (the Student Compensation and Opportunity through Rights and Endorsements Act, known asThe NAACP launched its"Out of Bounds" campaign calling on black athletes and fans to boycott public universities across eight Southern states.
The NAACP wants high school and college athletes, many of them teenagers, to take on state legislatures by threatening the economic engine of college athletics. In 2021, the NAACP urged professional free agents to avoid signing with teams in Texas over voting laws, abortion policy and COVID-19 policies. The organization said at the time it sent a letter to the NFLPA, WNBPA, NBPA, MLBPA and NHLPA asking athletes to reconsider moving their families to Texas.
"If you are a woman, avoid Texas. If you are Black, avoid Texas. If you want to lower your chances of dying from Then, in 2024, the organization called on Black student-athletes to reconsider attending public colleges and universities in Florida after the state’s DEI crackdown. That push came after thedismantled its DEI department, and the NAACP argued that Florida’s public universities"rely on Black talent recruited to their athletics programs.
"This time, the message is not just"avoid Texas" or"reconsider Florida. " It’s a much broader call for Black athletes and fans to withhold support from public universities across much of the South. , identifying the post as a"Press Statement May 19, 2026" at the top before dating the release"May 19, 2027" in the body.
The bigger issue is that the NAACP is asking elite athletes to make college decisions based on state-level politics, not coaching staffs, playing time, development, NIL opportunity, facilities, education, relationships or NFL preparation. A flyover takes place before the start of the football game between the Alabama Crimson Tide and the Oklahoma Sooners at Bryant Denny Stadium.
Try telling a five-star football recruit from Georgia, Alabama, Texas or Louisiana that he should turn down an SEC powerhouse because of a congressional map and see how that goes. The previous campaigns that targeted Florida and Texas had no visible effect on recruiting or free agency in either college or professional sports.
"This generation of Black athletes understands something that those who came before them were never afforded the chance to say so plainly: your talent is yours, and so is your community’s political power," Tylik McMillan, national director of the NAACP Youth and College Division, said in the release. Once again, it's interesting to hear someone say"your talent is yours" but then immediately follow that with a statement that essentially says your talent is actually ours and we need to use it to help us further our agenda.
The irony is almost too much at times. The key is that the NAACP sees Black athletic talent as political power. An organization that claims to fight racism is asking an entire group, based on nothing but skin color, to join a political fight. The organization is treating these athletes as political pawns instead of as young people with their own families, goals, futures and careers to think about.
Some might choose schools because of politics. Most will choose schools because they believe those schools give them the best chance to play, develop, earn and eventually reach the next level. The NAACP can call this empowerment in a flowery press release, but the message is still pretty clear: Black athletes should make sacrifices for the organization’s preferred political leanings.
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