North Korea is adopting a more approachable style to promoting itself, using YouTube videos to reach a broader international audience, posting videos featuring a stylish, English-speaking woman who takes viewers on tours of key spots in Pyongyang.
New DPRK, a YouTube channel believed to be run by the North, has recently posted “vlogs,” or video logs, of a seven-year-old Ri Su-jin describing the daily lives of kids in Pyongyang.
Another YouTube channel, called Echo DPRK, features a woman in her 20’s named Un-A speaking in fluent English. Un-A claims to tackle fake news and check facts regarding the coronavirus in a recent video, following a report that North Koreans were panic buying in Pyongyang due to the coronavirus. “I think the fake news is the last thing we need in such fierce battle with COVID-19,” she says in the video.Experts say the change in their propaganda style is directed towards foreign audiences.
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