N.J.’s 30th legal weed store showcases unique style
New Jersey’s 30th recreational cannabis dispensary had its grand opening over the weekend, showcasing a new customer experience we haven’t seen here before., my first thought was how different it looked from any other adult-use retail space I had seen so far in the state. The combination of green neon signage and hand-painted murals gave an immediate departure from the usual.has been said to be reminiscent of Apple Stores or Urban Outfitters.
“We wanted to do something completely fresh, a total contrast to other spaces. We wanted to bring New Jersey quality products, thoughtfully curated, for an experience unlike any other,” he said. Customers file into the dispensary as Nova Farms celebrates their grand opening Saturday, June 10, 2023 in Woodbury, NJ.The small, rectangular and dimly lighted room gave the feel of an underground art gallery. A mixture of flatscreens hanging on the walls played rap star Redman videos on a loop. Deals and product info scribbled in neon green marker on blacked-out walls accentuated gleaming displays of cannabis products, branded merchandise and accessories.
Customers file in as Nova Farms celebrates its grand opening Saturday, June 10, 2023 in Woodbury, NJ.Still just as high-tech as the competition, the store offered iPads along the entrance wall for ordering from the menu and a U-shaped row of checkout computers in the center of the room, each manned by a friendly budtender.
Adam Colgate, right, is helped by budtender Connor Brooks as Nova Farms celebrates its grand opening Saturday, June 10, 2023 in Woodbury, NJ.The store’s “gas station” — the area where the budtenders picked up each order before checking a customer out — is by the front wall, in the middle of a space-themed mural.
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