Mytheresa and Vestiaire Collective have fortified their already successful partnership, extending their resale service to all Mytheresa customers.
are riding a wave of demand for pre-loved luxury goods, and plan to expand their partnership to all Mytheresa customers, not just the VIPs, in Europe, the U.K. and the U.S.The two brands struck their first deal three years ago, offering a resale service to Mytheresa’s top customers in Europe. In the span of a year, they expanded the service to the U.K. and then to the U.S. Mytheresa has a special landing page on its site for the resale service.
In an interview, Kliger added that Mytheresa customers are as enthusiastic about reselling their luxury goods as they are buying new ones. Mytheresa is the largest multibrand retailer on Vestiaire and is listed as a single “expert seller.” Bittner said Vestiaire shoppers actively seek pre-owned items from Mytheresa customers.
He believes that U.S. customers in particular go to Vestiaire “for very unique European styles, which they might not get access to in the U.S. I think there is this idea of a treasure hunt. They’re looking at the latest stuff coming in from the Mytheresa sellers.”Kliger said the U.S. market is a major sales driver behind the service.
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