. mytheresa_com is starting to offer a handbag resale service for its top clients.
LONDON — Investors are increasingly putting their money behind resale platforms and the circular economy, and the more established brands and retailers are starting to pay attention.
To elevate the experience and make it friction-free, the two companies have put in place a dedicated team to provide customers with personal assistance. The aim is to start rolling out the service to a wider customer base, to more brands and new categories, including ready-to-wear, before the end of the year.
Michael Kliger, Mytheresa’s chief executive officer, said he sees “huge potential” in incorporating circularity in the company’s business model and extending it to new markets and categories in the next months. Mytheresa is also joining labels including McQueen and Mulberry, who have launched similar services with Vestiaire Collective, which received a $216m investment from Kering and Tiger Global early on in 2021.
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