Ahead of a special prelaunch, guests of the online luxury retailer and Italian fashion house enjoyed a private boat tour, cocktail reception and picnic lunch during the weekend getaway at Lake Orta.
The pair took to northern Italy for a star-studded, two-day event, held this weekend, from May 3-4. Image courtesy of Mytheresa , starting May 8. Taking to northern Italy to host a star-studded event at Lake Orta held May 3-4, a two-day experience underwritten by Mytheresa 's content-driven marketing strategy precedes the impending debut.
VIPs gather at Lake Orta's privately owned Palazzo Gemelli estate for lunch in the garden. Image courtesy of Mytheresa
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