Plus, Karol G’s “S91” starts at No. 10.
The song’s popularity swelled in late June due to a TikTok challenge consisting of a dance with hand gestures and a tongue movement. As millions of users are riding the “Lala” wave, the song has generated more than 2.5 million videos on the platform since.
After that, “Lala” earned Towers his first No. 1 on the Billboard Global Excl. U.S. chart last chart week . On Hot Latin Songs, which blends airplay, streams, and digital sales, “Lala” lands in the top 10 in its third week and becomes Towers’ ninth top 10 and first since “Pareja del Año,” with Sebastián Yatra, peaked at No. 10 in May 2021.
“Lala” takes the week’s Greatest Gainer honors on the multimetric tally with 9.7 million official on-demand streams earned during the July 14-20 tracking week, according to Luminate; that’s a 39% gain from the week prior. The streaming surge yields a No. 36 position on the overall
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