AI is all over retail, but has it been good for shoppers and sellers? The Verge team explores this question by purchasing clothes designed by AI and experimenting with AI tools.
We’re in a Gilded Age of fast, cheap, and trendy clothing. Anyone can purchase copies of expensive garments online that arrive at record speeds to their home, and for a fraction of the original price. This practice has made items affordable — often at the expense of the workers making the products — and created shopping habits that can be wasteful and impulsive.
Their motives are to reduce overproduction by using AI to market and design their clothing exactly for their audience. Retailers have embraced generative AI: eBay sellers can auto-generate product descriptions, Amazon promises its AI fit feature will help you find the right size for clothing, and Shopify has rolled out AI tools to edit images and write website copy. Levi’s even experimented with AI models in order to “increase diversity” without actually hiring diverse models .
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