Heinz has partnered with Grammy-winning producer Mustard to create a special-edition sauce and dub him the 'Chief Mustard Officer.' Mustard, known for hits like 'Not Like Us' and 'tv off,' will remix exclusive recipes, host events, and spearhead the first national mustard innovation in nearly a decade.
2025 just might be the year ketchup is usurped by its yellow sidekick. On Feb. 3, Heinz announced a collaboration with Grammy-winning producer Mustard to create a special-edition sauce. The hitmaker, whose real name is Dijon Isaiah McFarlane, produced Kendrick Lamar’s Grammy Award -winning song “Not Like Us,” as well as “tv off,” which name-dropped Mustard in a way spawned an indelible meme.
“This collab coming to life is a big deal and something that has been decades in the making for me,” Mustard said in a press release. “Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life,” he continued. “I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.
Mustard Heinz Collaboration Food Innovation Grammy Award
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