Must Read: What Removing Instagram Likes Would Mean for Brands, Karl Lagerfeld's Lasting Influence on Fendi

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Author:Kylie SmithUpdated:Sep 19, 2019Original:Sep 19, 2019These are the stories making headlines in fashion on Thursday.If Instagram decides to hide likes, brands and influencers will need to reposition their marketing efforts from looking at follower sums, likes and engagement rates to focusing on more meaningful data. Some marketers are already utilizing additional telling metrics, such as demographic data, impressions and Instagram Stories performance.

{Reuters}Instagram was banned by the Chinese government in 2014 and has long trailed behind other apps in the country, such as WeChat, Weibo and now social e-commerce platform Xiaohongshu. But those who do use the app are often well-educated, well-traveled and affluent members of the Chinese population who access Instagram through VPNs. Because of this demographic, brands still have marketing success in China despite the ban.

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