Must Read: Ulta Tests Virtual Beauty Try-On Technology, Pattern Launches Hair Accessories

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Must Read: Ulta Tests Virtual Beauty Try-On Technology, Pattern Launches Hair Accessories
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What, exactly, does bankruptcy mean?

Author:Tyler McCallPublish date:May 13, 2020These are the stories making headlines in fashion on Wednesday.Four years ago, Ulta Beauty launched a virtual try-on program called GlamLab. And with coronavirus concerns bringing in-store beauty sampling to a screeching halt, the technology has seen a four-fold increase in usage. The retailer is now pushing the technology as an alternative to testers, and is looking into adding capabilities in the categories of hair, lashes and brows.

Originally estimating a month-long duration, the drastic step of closing both brick-and-mortar and online operations is now having a big impact on the brand's bottom line; sales have dropped by 50% in North America. Patagonia is putting together a cautious plan for reopening, including a quiet relaunch of online orders with physical stores expected to remain closed until the fall.

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