Must Read: Thebe Magugu Is the Winner of the 2019 Lvmh Prize, What to Expect This Fashion Month

Plus, has being an 'All American' brand lost its appeal?

Plus, has being an "All American" brand lost its appeal?Author:Dara PrantUpdated:Sep 4, 2019Original:Sep 4, 2019These are the stories making headlines in fashion on Wednesday.Thebe Magugu, a 26-year-old designer from South Africa, has won the 2019 edition of the LVMH Prize for Young Designers. The designer beat some 1,700 applicants from 100 countries and earned a cash prize of 300,000 euros, plus a year of year of mentorship from LVMH designers.

Gone is the warm-and-fuzzy nostalgia, the hope and idealism," writes Lauren Sherman for Business of Fashion in a piece about how brands are rethinking Americana. "Some labels, like Eckhaus Latta and Pyer Moss, do their thinking on the runway. Their work reflects society, illustrating what it's like to be living in America right now. Others are spending more time pointedly baking new ideals into their brand DNA.

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