Plus, how Betsey Johnson built an empire and lost her name.
Influencers aren't going anywhere, but the way they work is going to change
Spending on sponsored content and influencer partnerships is down across the board, as fashion brands cut budgets and think strategically about their spending amid a global pandemic, Business of Fashion reports. This won't topple the whole industry, though: Fees will likely be lower and the content will probably look different, but experts agree that influencers that focus on storytelling, community building and authenticity will prevail.
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