How does a brand like Louis Vuitton pick a designer?
are among the names floating around. Because of Abloh's undeniably transformative tenure at the brand, LVMH must tread lightly when it comes to finding the next in line.
For, Lauren Sherman explains that when a brand is doing well and the creative director exits, compiling a list of candidates to take over is harder than when a company is in need of a "significant refresh." "There is less risk with brands that are not in good shape," said Anne Raphaël, a managing partner at executive recruitment firm Boyden. "It's easier to take a bet.
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