Why Brandy Melville is a guilty pleasure for many millennials:
Author:Kylie SmithPublish date:Oct 3, 2019These are the stories making headlines in fashion on Thursday. Following her surprise cameo in the Chanel show on Tuesday, YouTuber Marie S'Infiltre opened up to The New York Times about her decision to crash the runway. She also explained how she snuck into the venue, where she obtained the tweed suit and her confrontation with Gigi Hadid.
{Fashionista inbox}Fashion and beauty brands, once solely focused on marketing to a single type of customer, are now developing their business plans to market to "every single person." The goal is for these companies to create lifetime customers. {Glossy}Jennifer Lopez's viral runway appearance at the Versace show is a perfect example of how celebrities can increase a brand's exposure during fashion month. But star power doesn't necessarily translate to sales.
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