Simone Biles stars in Athleta's new ad campaign:
and her hometown gym in Spring, Texas for its latest campaign. The ad, which features Biles alongside the community of women who have helped her become the incredible athlete she is today, was developed by a primarily female team — from the creative agency to the production team, cast and crew.
According to the press release, the mission of this campaign is to "reimagine traditional athletic sponsorships and develop historic, holistic partnerships for women by women that prioritize authenticity, shared values and uplift all aspects of their life." {Fashionista inbox} After a year of masks and not going out, consumers are wanting to put on foundation and lipstick again.
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